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The tech team for trade & service businesses

Scale the work.
Not the chaos.

Websites, AI & systems forelectricians

Built by someone with 20 years in tech and a year on the tools, so the systems fit the job site, not the pitch deck.

Own a real website, built live with you in 90 minutes, from $1,990.

Book a consult →See the work
Google★★★★★5.0 on Google · 16 reviews20+ trade businesses helped

Trusted by trade & service businesses

Sound familiar?

You're great at the work.
Busy isn't the same as growing.

SEO blokes$97 websitesFacebook ads12-month lock-insyour mate's nephew

Everyone's pitching you something. You don't need another opinion on what to buy. You need the tech team that knows what'll actually move your business.

The engine · lead → invoice

It's not a website.
It's the engine underneath.

Lead

Lands 9pm on a Sunday

Website

Captures + qualifies

Job software

Auto-routed instantly

Paid

Synced to Xero

Lead

Lands 9pm on a Sunday

Website

Captures + qualifies

Job software

Auto-routed instantly

Paid

Synced to Xero

Built to work with the tools you already run (Tradify, Fergus, Jobber, Xero) so a lead at 9pm on a Sunday never slips through.

The platforms tradies run on

Built around the platforms tradies use

Xero, Tradify, Fergus, Jobber. Whatever your trade business already runs on, what we build is designed to fit straight into it.

XeroTradifyFergusJobber

These are the platforms our clients run every day. We know the workflows and the quirks, so what we build fits the way you already work.

How ServiceScale works

Start free. Step up when you're ready.

Start with the free stuff. Pay us only when the next step is the obvious one, never before.

Free

Tools, reviews & guides

Start here. Honest software reviews, free tools and real guides, no pitch.

Browse free

Done for you · from $1,490

Websites

A website built to win you work. You own it, no lock-in.

See what we build

$25K / 12 months

AI Coaching

Application only. Build your own AI operating stack, 1:1. For operators past $1M.

See the program

The proof · Pool Barrier Certification

We didn't make them rich.
We made them scale, calmly.

Enquiries / day↑ from 1–2
30–40calls a day at peak

The week our campaign went live, Tom and Rob's business went from a trickle to a flood. Then we built the system that could actually carry it.

Organic traffic
500%
5× the traffic, in a year.
Five-star reviews
200+
Busier
Before
3×
3דthree times as busy” · Tom's words
More efficient
Before
2×
2דtwice as efficient” · same review
SPASA Inspector of the Year
Awarded 2024.
Recent work · real trade businesses

Sites that book jobs.
Not just look good.

uniquechauffeurcars.com.au
Unique Chauffeur CarsChauffeur Cars
poolboysco.com.au
Pool Boys Co: Pool Servicing website built by ServiceScale
Pool Boys CoPool Servicing
poolbarriercertification.com.au
Pool Barrier Certification: Pool Compliance website built by ServiceScale
Pool Barrier CertificationPool Compliance
toniandco.com.au
Toni+CoInterior Design
adamoselectrical.com.au
Adamos Electrical: Electrician website built by ServiceScale
Adamos ElectricalElectrician
5.0 on Google · 16 reviews

Not our words.
Theirs.

★★★★★
Google review
“Pat at ServiceScale helped my business extremely well. By helping us cut down admin time and post inspection work from 30 minutes a job to 2 minutes a job. He also set us up to maximise the technology and software we were using, and introduced us to some other software that made our lives and work much easier and more efficient and productive.”
Tom DavidsonPool Barrier Certification
★★★★★
Google review
“Highly recommend Pat's services. After searching for a website developer we found Pat and he built us a website better than we could imagine! Thanks so much Pat for your hard work, we are so stoked!”
Corie RutherfordRutherford Flooring Commercial
★★★★★
Google review
“After trying several web developers on Airtasker, Pat was a standout. He successfully tackled every task I threw his way, even on an older, pre-made website package, without a hitch. Pat was incredibly attentive, always checking in to confirm I was happy with the work. His communication, skillset, and pricing were all spot-on.”
Niksics DomainDigital security
★★★★★
Google review
“Pat's been amazing to work with. He's my advisor on AI and just put my website together for me. He's smart, efficient, quick, and the quality of his work is excellent. He listens to what I actually want, which makes the whole process so much easier. This feels like the start of a long-term thing — I've got a good feeling we're going to keep building and creating things together. Highly recommend.”
Penny PetridisFemale tradie
★★★★★
Google review
“Patty is fantastic, we are delighted. Nothing was ever a problem. Patty takes time to understand your company and business. We highly recommend Patty. If there was an option for 10 stars, Patty is wonderful. Was so refreshing after being let down by a few in the past. Patty is reliable, his work is 2nd to no one.”
Mario AlfonsoUnique Chauffeur Cars · Google Local Guide
★★★★★
Google review
“Great to work with! Created a perfect website for my business as well as improved systems and workflow! Would highly recommend!”
Tyler McDonaldMCP Electrical
★★★★★
Google review
“Highly Recommend Pat from ServiceScale! I couldn't be happier with the service I received from Pat. He was incredibly helpful in setting up my website and went above and beyond by walking me through how to use it.”
Sarah PGoogle review
★★★★★
Google review
“Pat from ServiceScale was a pleasure to deal with as we navigated through building our website for our electrical contracting business. He was patient with us while we gathered all our required content & he delivered us a wonderful product that we are extremely happy with!”
Laureance AdamosAdamos Electrical
★★★★★
Google review
“I highly recommend ServiceScale. They have made it SO much easier for me to share details of my business with potential clients, trades, suppliers, literally everyone! We now have one, professional looking, easy link that can quickly be shared with people that contains details of the business: what we actually do and without needing to explain it 10 different ways. It's been a brilliant advertising, marketing + PR tool for Toni + Co and I've had new leads say it helped them quickly understand what services we offer and why they should work with us.”
Toni NewmanToni + Co Design
★★★★★
Google review
“10/10 Above and beyond expectations. Great communication (and patience!). Pat designed the website I envisioned and then some.”
Melody McKnightGoogle review
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Pat Fong, founder of ServiceScale
Pat Fong
Founder · ServiceScale
The person behind the work

Deep tech.
On the tools.

Most agencies have never run a business that lives or dies on the next job. Pat has. He spent five years in construction tech (including EstimateOne, the tendering platform 50,000+ Australian subbies use to win work) after two decades building software, including running the tech at an ASX-listed company. Then he spent a year running a trade business on the tools, and has personally built 100+ websites along the way. The systems he builds are the ones a trade business actually needs, not the ones that look good in a pitch deck.

20
years in tech
Ran tech at an ASX-listed SaaS · Plexus · RateMyAgent
5
years in construction
EstimateOne · ServiceScale
1
year on the tools
Ran a trade business
“His expertise is very senior, and his attention to detail is excellent. Our website turned out perfect and exactly what we had in mind.”
★★★★★Tara M. · HealthTech startup
Read the full story
Book a consult

Scale the work.
Not the chaos.

Fifteen minutes, no pitch. Tell us where the business is stuck and we'll tell you straight whether we can help, and exactly what it'd cost. Every build is backed by a money-back guarantee we've never had to pay out.

Book a consult →See the work
ServiceScale

The tech team that gets trades. Websites, automation and systems built by a tech guy who has also run a trade business on the tools.

Ready to talk? Book a free 15-minute call, or email info@servicescale.com.au.

Book a consult →Get a quote →

Google★★★★★5.0 from 16 Google reviews

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