Scale the work.
Not the chaos.
Built by someone with 20 years in tech and a year on the tools — so the systems fit the job site, not the pitch deck.
Own a real website — built live with you in 90 minutes, from $1,990.
★★★★★5.0 on Google · 16 reviews20+ trade businesses helpedTrusted by trade & service businesses
You're great at the work.
Busy isn't the same as growing.
Everyone's pitching you something. You don't need another opinion on what to buy — you need the tech team that knows what'll actually move your business.
It's not a website.
It's the engine underneath.
Lead
Lands 9pm on a Sunday
Website
Captures + qualifies
Job software
Auto-routed instantly
Paid
Synced to Xero
Built to work with the tools you already run — Tradify, Fergus, Jobber, Xero — so a lead at 9pm on a Sunday never slips through.
Built around the platforms tradies use
Xero, Tradify, Fergus, Jobber — whatever your trade business already runs on, what we build is designed to fit straight into it.
These are the platforms our clients run every day. We know the workflows and the quirks — so what we build fits the way you already work.
Start free. Step up when you're ready.
Start with the free stuff. Pay us only when the next step is the obvious one — never before.
The proof · Pool Barrier Certification
We didn't make them rich.
We made them scale — calmly.
The week our campaign went live, Tom and Rob's business went from a trickle to a flood — then we built the system that could actually carry it.
Sites that book jobs.
Not just look good.
Not our words.
Theirs.
“Pat at ServiceScale helped my business extremely well. By helping us cut down admin time and post inspection work from 30 minutes a job to 2 minutes a job. He also set us up to maximise the technology and software we were using, and introduced us to some other software that made our lives and work much easier and more efficient and productive.”
“Highly recommend Pat's services. After searching for a website developer we found Pat and he built us a website better than we could imagine! Thanks so much Pat for your hard work, we are so stoked!”
“After trying several web developers on Airtasker, Pat was a standout. He successfully tackled every task I threw his way, even on an older, pre-made website package, without a hitch. Pat was incredibly attentive, always checking in to confirm I was happy with the work. His communication, skillset, and pricing were all spot-on.”
“Pat's been amazing to work with. He's my advisor on AI and just put my website together for me. He's smart, efficient, quick, and the quality of his work is excellent. He listens to what I actually want, which makes the whole process so much easier. This feels like the start of a long-term thing — I've got a good feeling we're going to keep building and creating things together. Highly recommend.”
“Patty is fantastic, we are delighted. Nothing was ever a problem. Patty takes time to understand your company and business. We highly recommend Patty. If there was an option for 10 stars, Patty is wonderful. Was so refreshing after being let down by a few in the past. Patty is reliable, his work is 2nd to no one.”
“Great to work with! Created a perfect website for my business as well as improved systems and workflow! Would highly recommend!”
“Highly Recommend Pat from ServiceScale! I couldn't be happier with the service I received from Pat. He was incredibly helpful in setting up my website and went above and beyond by walking me through how to use it.”
“Pat from ServiceScale was a pleasure to deal with as we navigated through building our website for our electrical contracting business. He was patient with us while we gathered all our required content & he delivered us a wonderful product that we are extremely happy with!”
“I highly recommend ServiceScale. They have made it SO much easier for me to share details of my business with potential clients, trades, suppliers, literally everyone! We now have one, professional looking, easy link that can quickly be shared with people that contains details of the business: what we actually do and without needing to explain it 10 different ways. It's been a brilliant advertising, marketing + PR tool for Toni + Co and I've had new leads say it helped them quickly understand what services we offer and why they should work with us.”
“10/10 Above and beyond expectations. Great communication (and patience!). Pat designed the website I envisioned and then some.”
$100K Revenue Checklist
The 27-point checklist to break through $100K in revenue. Pop in your email and it's yours.
Get it free
Enter your email — it lands in your inbox instantly.
Deep tech.
On the tools.
Most agencies have never run a business that lives or dies on the next job. Pat has. He spent five years in construction tech — including EstimateOne, the tendering platform 50,000+ Australian subbies use to win work — after two decades building software, including running the tech at an ASX-listed company. Then he spent a year running a trade business on the tools, and has personally built 100+ websites along the way. The systems he builds are the ones a trade business actually needs, not the ones that look good in a pitch deck.
- 20
- years in tech
- Ran tech at an ASX-listed SaaS · Plexus · RateMyAgent
- 5
- years in construction
- EstimateOne · ServiceScale
- 1
- year on the tools
- Ran a trade business
“His expertise is very senior, and his attention to detail is excellent. Our website turned out perfect and exactly what we had in mind.”
Scale the work.
Not the chaos.
Fifteen minutes, no pitch. Tell us where the business is stuck and we'll tell you straight whether we can help — and exactly what it'd cost. Every build is backed by a money-back guarantee we've never had to pay out.