Websites, automation and AI that replace the admin running your trade business.
15 min · Free · You'll leave with a plan
































Active partnerships with Xero, Tradify, Fergus and Jobber — the tools your trade business already runs on, wired together so they actually work as one system.




SEO blokes. $97 websites. Facebook ads. 12-month lock-ins. Your mate's nephew with a laptop. Everyone's pitching you something — and none of it fits the business you're actually running. You don't need another opinion on what to buy. You need to know what's worth spending on first.
You need someone who works out what fits — and only sells you what does.
Be honest. The right next step depends on where you're starting from.
No website yet, or one you hate. Working out where to spend and what's worth doing first.
Leads are inconsistent. Your site isn't doing its job. Time to get the fundamentals right.
Business is running but admin is eating you alive. You want systems that replace roles, not just tweak them.
Four stages. One connected system. We wire them together so leads flow through to paid work — without falling through the gaps.
Lead
Search · Referrals
Website
Capture · Convert
Job Management
Tradify · Fergus · Jobber · ServiceM8
Accounting
Xero
Three steps. No surprises, no 50-page proposals, no lock-in contracts.
Book a consult. We listen first. No pitch deck, no upsell — we work out what'll actually move your business forward.
Websites in 4 weeks. Automation that fits your trade. You stay on the tools — we build the system that runs around you.
No lock-ins. No hostage tactics. You own the website, the domain, the data. We're here when you need us — not before.
“ServiceScale rebuilt how we run the business. The admin that used to swallow our week runs itself now.”
— Tom Davidson, Pool Barrier Certification
“Made it SO much easier for me to share details of my business with potential clients, trades, suppliers, literally everyone. New leads say it helps them quickly understand what we offer and why they should work with us.”
— Toni Newman, Toni + Co
“Great to work with. Created a perfect website for my business as well as improved systems and workflow. Would highly recommend.”
— Tyler McDonald, MCP Electrical

The person behind ServiceScale
I work with trade and service businesses because I understand the grind — and I've seen exactly what breaks when you try to scale without the right setup.
No account managers. No offshore handoff. You talk to me, and the work gets done.
20+ years building tech. Started as a junior web developer in 2005.
Book a consult. 15 minutes. No pitch deck, no pressure — just a straight answer on where to start.
15 min · Free · You'll leave with a plan