How to Get More Google Reviews for Your Trade Business
Introduction
Want to get more Google reviews for tradies without sounding pushy? You’re not alone. Reviews build trust, boost local SEO, and help tradies win more jobs — but most customers won’t leave one unless you ask.
That’s why we’ve created this guide. It walks through proven, non-cringe ways to earn more reviews — starting today.
1. Make It Frictionless
Your clients are busy. If they have to dig around to leave a review, they won’t do it.
Here’s how to make it easy:
- Share your direct Google review link via SMS, email or QR code
- Print a QR code on invoices, your van, or site signage
- Use a digital business card that launches your review link instantly
📌 How to create your Google review link →
2. Ask at the Right Moment
Timing matters. Clients are more likely to say yes when they’re happy.
Ask for reviews:
- Right after the job is complete
- When they’re complimenting your work
- During a final walkthrough or invoice follow-up
🎯 Frame it as a favour:
“If you were happy with the job, a quick Google review helps other customers find us — and only takes 30 seconds.”
3. Use Your Digital Business Card to Get More Google Reviews for Tradies
Tap-to-share cards make it easy to leave a review on the spot.
Why tradies love them:
- NFC or QR tap loads your review link instantly
- Clients can share the card with family/friends
- You can include reviews, services and an easy contact form — all in one place
4. Educate Your Clients (Without Being Pushy)
Surprisingly, not everyone knows how to leave a review. You can help them out:
Here’s how:
- Include a short “how-to” with your thank-you message
- Add a screenshot or link to a Loom video
- Walk them through it on their phone (if the vibe is right)
Bonus resource: Neil Patel’s guide to Google reviews
5. Incentivise Without Breaking Google’s Rules
Google says no to buying reviews — but you can show appreciation.
Try this:
- Run a monthly draw for reviewers
- Offer priority bookings to repeat clients who leave feedback
- Send handwritten thank-yous or small surprise gifts
It’s not bribing — it’s smart marketing.
6. Respond to Every Review
Replying builds trust and encourages others to leave feedback.
This matters because:
- It shows new customers you’re active
- It helps rankings (Google favours engagement)
- It turns average reviews into opportunities to impress
💡 Pro tip: Stay calm, even with tricky reviews. Your reply isn’t just for them — it’s for everyone reading it later.
7. Get More Google Reviews for Tradies by Building It Into Your Process
Make asking for reviews a normal part of your business.
You can:
- Add a “review request” to your job checklist
- Use job tools like ServiceM8, Fergus, or Tradify to auto-follow up
- Close every job with: “You’ll get a quick review link via text — we’d really appreciate it.”
As a result, you’ll collect consistent, honest reviews without effort.
Key Takeaways
- The key to getting more Google reviews for tradies is simplicity, timing, and consistency.
- Use links, QR codes, digital cards, and templates to make asking easy.
- Follow up politely, educate clients, and systemise the ask.
Wrap-Up
You don’t need 100 reviews overnight. Just a steady stream of happy customers saying great things about your work.
Make it easy. Build it into your flow. And let your clients sell your business for you.
📲 Need review templates, digital business cards, or help setting it up? Chat with us — we’ll help you get started in minutes.
