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Pat Fong

Pat is the founder of ServiceScale, writing about practical marketing, automation, and systems that help service businesses generate consistent, trackable enquiries.

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Tracking Marketing Roi For Tradies

March 9, 2026 Pat Fong Comments Off on Tracking Marketing Roi For Tradies

Learn how to track marketing ROI for tradies by connecting spend, leads, jobs, and margin without complicated systems.

Metal filing box with customer job folders on workshop bench showing CRM for tradies organisation
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Tradie Crm Systems Explained

March 6, 2026 Pat Fong Comments Off on Tradie Crm Systems Explained

Discover how a Tradie CRM can streamline your business, improve follow-ups, and prevent lost revenue. Is it time to upgrade your systems?

Weathered referral logbook with handwritten entries on trade supply yard counter, referral system for tradies
Marketing

Referral Systems For Service Businesses

March 4, 2026 Pat Fong Comments Off on Referral Systems For Service Businesses

Learn how to create a structured referral system that boosts client leads for tradies without relying on paid ads.

Weathered theodolite surveying instrument targeting survey peg on residential building site for local advertising tradies
Marketing

Local Advertising Strategies For Tradies

March 2, 2026 Pat Fong Comments Off on Local Advertising Strategies For Tradies

Master local advertising strategies for tradies to secure profitable jobs in your service area without wasting money.

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Marketing

How To Get Reviews For Your Trade Business

February 27, 2026 Pat Fong Comments Off on How To Get Reviews For Your Trade Business

Learn how tradies can seamlessly collect more Google reviews without being pushy, enhancing their visibility and attracting more local work.

Clipsal C-Bus relay module with green LED in electrical switchboard for tradie marketing automation
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Tradie Marketing Automation

February 25, 2026 Pat Fong Comments Off on Tradie Marketing Automation

Discover how tradies can optimize their follow-up process with effective marketing automation, ensuring leads don’t slip through the cracks.

Bosch laser level casting red beam across timber framing in renovation site for Google Ads tradies article
Marketing

Google Ads For Tradies

February 20, 2026 Pat Fong Comments Off on Google Ads For Tradies

Discover how Google Ads should be treated as a profit system for tradies, focusing on booked jobs instead of vanity metrics.

A well-organized workspace showcasing tools and architectural drawings for tradies.
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Content Marketing For Tradies

February 18, 2026 Pat Fong Comments Off on Content Marketing For Tradies

Discover a practical content marketing system for tradies that turns jobs into quality leads without full-time marketing.

A functional entryway joinery with timber features, perfect for showcasing a marketing system
Marketing

Marketing System For Australian Tradies

February 16, 2026 Pat Fong Comments Off on Marketing System For Australian Tradies

Discover a practical marketing system that ensures consistent, profitable leads for Australian tradies without stressing over where the next job comes from.

Modern tradie business workspace with cabinetry and laptop.
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Why Tradies Need Professional Websites

February 13, 2026 Pat Fong Comments Off on Why Tradies Need Professional Websites

Discover why a professional website is crucial for tradies, helping you win better jobs and reduce admin, not just generate leads.

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